On the heels of Uber's restructuring in the summer of 2019, I joined StreetEasy to immediately fill the need for a B2B copy specialist. StreetEasy Experts launched within my first month. A key revenue driver for the business, Experts reimagines the usual pay model in favor of a success fee for agents who successfully close with a lead delivered by the program.
 
I also partnered swiftly with PR/Events colleagues to promote and brand their growing calendar of events (and later, webinars). Within six months, my responsibilities pushed well beyond client (agent, brokerage) work, allowing me to jump into the planning and strategy for new products early and often.

To date, the biggest projects have been the most fulfilling. Some are highlighted below: pages from an internal brand book, highlights from our app's augmented-reality feature, and misc. collateral for both StreetEasy partners and employees.